Lead UX Designer
Vera is a Lead UX Designer at Digital Disruptions and has 10+ years of experience in UX, UI, Content design, Design Strategy and Innovation in the field of retail and e-commerce.
Before joining Digital Disruptions Vera spent 9 years at the UK’s largest retailer Tesco, designing end-to-end web and app experiences for loyalty, shopping and subscription products. She has managed and led a team of 7 designers and researchers with a focus on driving customer engagement and conversion through loyalty and gamified experiences. Her expertise also lies in leading cross-functional workshops to drive innovation using design methodologies.
Originally from Italy, Vera currently resides in London, UK. She has a BA in Graphic Product Innovation from the University of the Arts (London) and a BA in Fashion from Marangoni Institute (Milan).